Product Launch

Compressed T-shirt

Our client was involved in the launch of a new dishwasher and wanted a unique way to celebrate and highlight it’s features to it’s own employee’s and distributors. Knowing that the average t-shirt is viewed over 60,000 time in a year, we gave them the idea of a t-shirt.  The client at first did not like the idea as they hand out t-shirts on a regular basis, until we described the “way” we planned on presenting them. Instead of a plain t-shirt being handed out we designed a box to look like the new dishwasher and placed the features and company service rankings on the box.  This provided additional exposure and alowed us to tie into a recent promotion we performed centered on their Number 1 ranking in both satisfaction and service for thier industry.  The t-shirts were then screen printed with the #1 symbol on the front and the company name on the back and compressed down to fit inside the box.  2000 boxes with compressed t-shirts were handed out and everyone was intrigued to find out what was inside the box. The boxes still adorn the offices of some of the recipients and the t-shirts were used for their softball team as well.