I recently read a small bit of marketing information that made a much larger impact on my thinking. It’s amazing what you can come across in your daily reading that seems trivial at the time but the more it sinks in the more you get out of it.
In this little one paragraph message was a hidden gem that speaks volumes when it comes to how we need to approach our marketing – the necessary mindset to forgo the “big” changes to see results. So now that I have you on the edge of your seat, what was this little change?
A1 Steaksauce when originally brought to market was always kept in most people’s cabinets for use when it was “steak night”. After a little research on expanding its use they placed a small message on the top part of the bottle that expanded their message by 8 times, that’s almost 3000 additional viewings per person – per year.
The simple message… Refrigerate After Opening. With a simple market analysis, the people at A1 noticed that the cupboard holding their precious sauce was opened only one time a day on average, whereas the refrigerator is opened eight or more times a day by the average person.
More views, brings more interest, which increases usage – the most basic principle of marketing. A1 doesn’t need to be refrigerated, restaurants never have, and it’s always room temperature when sitting at your table. A simple invitation to place it in your refrigerator is all it took for A1 to get consumers to use their product on more than steak and increase overall sales and consumption.
What small change to your marketing can you make to increase sales?
