Survive the Storm – Put a Little Fun Into Your Marketing

Let’s face it – the economy sucks. Sales are down, jobs are being threatened, people are losing their homes, etc., etc, etc… Is that your view of our current situation? If it is, lighten up and remember, the media looks for the most devastating and gloomy news that it can report on. When was the last time you saw a news channel lead with a positive story? The truth is many people and companies are thriving despite the doom and gloom. Why? They choose not to look at what is happening and focus on what should be happening and their future that lies ahead.

So how can you do the same? First, stay on course with your current goals; even if the economy is slowing your sales why lower your expectations? Second, rather than look for new sources of sales delve deeper into your current clients and closest prospects; they may need your help now more than ever. Finally, have some fun. Your attitude and how you approach any situation shows. Price cuts, a two for one sale and any other price reductions can be interpreted as calls for help and a weakness in your business.  

Show your clients, prospects and even your competition that you are here to weather any storm and are stronger for it. While you’re at it why not cheer yourself and someone else along the way? There is a saying that “Laughter is the best medicine”, what better way to begin to fix what is ailing your sales than by using a little humor.

We’re not talking knock-knock jokes here but a break from the corporate rut of information first, second and third. There are plenty of examples to learn from and no one says you can’t copy what works (barring full copyright infringement of course). Take Chick-fil-a, who hasn’t seen the famous cows and Eat Mor Chikin campaign? Budweiser’s Real Men of Genius? For us older folks – the “chow, chow, chow cat? Why are these remembered? Why do they still make you smile when thinking of them? Because humor makes us feel good and we like to remember good times more than the bad. Humor works in the business world just as well as in the consumer markets because it has the ability to catch your clients and prospects off guard and at the same time put them at ease. Instead of receiving a staunch brochure with selling points that they may not even look at they enjoy a little wit to go with the wisdom of your offering. Getting your information not just opened but digested is just one more advantage of humor in marketing. Humor engages people, providing you the breakthrough you need to secure that elusive appointment. 

Where to start? There are more options out there to add humor to your marketing than you might think. Create a mascot, use branded children’s toys or tie in a humorous offering or packaging to your message. Interested? Need some help in finding your prospects funny bones?  Give us a call and we will be happy to provide a few ideas and example on how to turn “funny into more money” for your organization.