Relationship Marketing

1:1 Marketing can go by many names, Variable Data Print (VDP), Web to Print (W2P) and Relationship Marketing to name a few.  While a couple of these have broader uses than typical 1:1 Marketing they still utilize the same concept – a more personalized approach to marketing.

1:1 Marketing is simply using digital printing technology to input your contacts name and information into your direct marketing mail pieces. By simply designing your mailing with key areas that include personalized information and then providing an Excel spreadsheet that includes this information for each contact in your database, digital printers are able to marry the two together to create a more potent message.

Studies have proven that more focused, more personalized and more relevant communication with your customers and prospects increases response rates and revenue over static same-to-all contact.  Imagine the possibilities this can have on your bottom line. You can address each person differently; you can treat each customer as someone special to your organization. By personalizing your direct mail pieces you begin to establish relationships much faster and draw their attention toward your messaging.

According to one report Direct Mail 1:1 Marketing provides the following advantages:

• 34% increase in response rates
• 35% increase in response time
• 32% increase in overall revenue
• 25% increase in order size
• 48% increase in repeat orders

Costs associated with 1:1 Marketing are generally no more expensive than traditional digital printing, aside from setup charges in some cases. Most printers with digital printers will also handle all of your mailing requirements at the same time, further simplifying the process.

If you have additional questions on Relationship Marketing or an upcoming project that you feel this would be a good fit, contact us and we will be happy to assist you with putting a program together.